In the current market, it is ever-the-more difficult to break through the digital noise of social media — for both companies and influencers. While influencer marketing grew significantly in 2021 and is projected to continue growing throughout the next decade, a pain-point for companies continues to be finding the right influencers to partner with over time.

According to Forbes, finding influencers who are not buying engagement or followers is a difficult process to navigate. As a company, marketing to the right people and with the right people is key for maintaining and building trust with your audience. 

Working with an influencer that is projecting false success online can lead to many issues for your business. According to Hootsuite, influencers with over 100,000 followers can charge rates such as $5,000 per Instagram post. Why pay the high price of an influencer for fake engagement? 

Advertising your products by partnering with the most reputable influencers can reap benefits beyond true engagement. Forming a trustworthy relationship with an influencer can help you increase sales and brand loyalty long-term, and keep your customer relationships positive.

Micro-influencers are the growing segment of the influencer marketing industry. According to Entrepreneur.com, micro-influencers drive a higher engagement rate because of their closer and more transparent relationships with their audiences. 

With Inflooense, customers can easily become influencers. As customers are the most committed and passionate about your company, leveraging their transparent support is key. All within the Inflooense app, customers can shop for your products, create hypes, and build a following as they promote and drive more sales to your company. 

All of these capabilities consist of just a few clicks with Inflooense. Partner with those who love your brand as much as you do, and build your following and sales with your own customers as affiliate-marketers on Inflooense.